When Crisis Strikes, You Need a Plan: Not Panic.

In today’s fast-paced media landscape, a crisis can escalate in a matter of minutes, but the damage can last for years. That’s why organizations across the Capital Region, including Albany, Troy, and Schenectady, turn to Plott PR to ensure they’re prepared before the unexpected happens.

Plott PR will work with your team to develop clear, actionable, and timely crisis communications plans that protect your reputation and position your leadership as calm, credible, and most importantly, in control.

Why Crisis Communications Matters

You don’t wait for a fire to start before doing a fire drill. Your crisis communications strategy should be treated the same way. Whether it’s a public backlash, workplace incident, or leadership scandal, how you respond in the first few hours defines how the story will be written. A well-crafted plan ensures that your organization responds with clarity, compassion for the issue, and confidence moving forward.

What Plott PR Offers

• Crisis Communications Plans- Customized protocols and templates for messaging, media outreach, and internal coordination.
• Spokesperson Training- Media coaching to C-Suite executives to prepare leaders to speak under pressure with confidence and remain on message.
• Message Development- Crafting key messages that align with your values and resonate with the public.
• Rapid Response Support- On-call availability 24/7 when a real-time issue emerges.
• Reputation Management- Long-term strategies to rebuild trust and credibility post-crisis.

Capital Region Organizations

We proudly support non-profit organizations, school districts, municipalities, small businesses, and places of worship throughout Albany, Saratoga, Troy, Schenectady, and the greater Capital Region. Whether you are a local government office or a growing small business, your reputation is your most valuable asset, and Plott PR will protect it.

Receive Your Free Crisis Communications Consultation

Why wait? Contact Plott PR today and book your free consultation today. We are available for virtual and in-person meetings at your convenience.

Why Choose Us:

At Plott PR, we understand that your monthly or quarterly newsletters are the fastest way to spread information about what is going on at your business. throughout the Albany, NY area. Our team will work diligently with you throughout the weeks and months prior to ensure the content is accurate and follows your brand voice. With Plott PR, you gain a dedicated partner focused on elevating your email marketing efforts and achieving your overall business goals. Contact us today by filling out the form below.