What is SEO? Why does my website need it? Search Engine Optimization, abbreviated to SEO, allows your small business to stand above your competitors when it comes to product searches on Google, Yahoo, & Bing. But it’s not just getting a leg up on potential competitors, it’s about making sure your business in Hudson, Rhinebeck, or anywhere in the Hudson Valley is at the top of the results page when someone searches for your product. For example, if you own a boutique coffee shop in Columbia County, NY you’ll want to make sure that your website has relevant key words on every page so that when customers search for “Coffee Near Me” your business is first on the list.

Search engine optimization writing by itself will not generate more business overnight, rather it is a critical step towards accomplishing your goals. When paired with a supplemental marketing campaign, that firmly aligns with your new and improved SEO content, your website and social media platforms will see substantial growth. Ready to start receiving new customers? Call us at 518-424-4838 or email Plott PR today to receive your free consultation.